Half Heroes Training Club




Don’t spend anymore time searching for your Ultimate Half Marathon Training Plan until you’ve read every single word on this page.

I can save you training frustration, burnout and more, and ensure you'll get to your race confident and


Let me show you how you can go from feeling excited, yet apprehensive about how you’re ever going to train for your race

To being confident you have everything you need to get prepared and ready to run!


If you’re committed to your training


👍 Even if you’ve got no real running experience

👍 You've never trained for a run or a race before

👍 AND you’re scared and confused about how you’re ever going to run that far!


Read on ... and I’ll show you how you can realise your dream of running your first half without having to spend every waking hour of the day training ... or wake in the night wishing you'd never signed up for the race.



The Internet is full of cynics ... people who scream bloody murder the moment you say FREE training plans won’t work.

“But it got me around last year!”

“If it worked for you, I’m sure I’ll be just fine (won't I?)”

“And you can find out everything else you need on Facebook”

So I wanted to come right out and say this …


It won’t be worth it if…

👎 You’d rather ask what everyone else is doing, get a million answers and cobble together a plan that takes a little bit of everything ... just to make sure

👎 You're not ready to understand about how to get the best from each training run to build your fitness, endurance, stamina and speed

👎 You’d rather do all your training runs ‘at average’ rather than running hard for race day results

👎 You're not willing to find the time to train, to make running a habit, change your approach to your food for fitness and start some conditioning work for running strength and to run with good form.

👎👎👎 And … You’re probably going throw out your plan … and gonna wing it all the way to race day! 👎👎👎

But if you are determined to get going, get running AND run the race of your dreams

Then let me put your mind at ease ... HALF HEROS TRAINING CLUB is the plan PLUS coaching club you have been looking for.

Introducing my Half Heros Training Club

Half Heros Training Club is THE half marathon training plan and coaching club for train up the next batch of half marathon heroes

If that's you ... you're willing to put in the work, you're desperate to succeed, but you don't want to take training way too seriously, you also want to have some fun ...

Half Heros Training Club WILL give you ALL you need to train and have the time of your life running your half!

Here are just some of the things you get when you join my Half Heros Training Club

🏆 An 8 week half marathon training plan, jargon free with full explanation of how to run each running ‘workout’ and why it’s important for your training

🏆 Strength & conditioning tips and exercises to support your training

🏆 Food for fitness advice to give you energy for exercise and post run recovery

Half Heros Training Club is THE half marathon training club for new runners that gives you ALL you need to train and get prepared to run the race of your dreams


Half Heros Training Club the only club with a plan that ...

Explains in detail WHY you’re running fast, up hills and running long runs so slow for your training.

It explains HOW to get the best from each running workout, rather than leaving you to figure it out on your own.

It gives you ADVICE on how to eat right for your running to ensure you’ve got the energy to run and good recovery after.

AND It’s a plan created for NEW and inexperienced runners with BUSY LIVES so doesn’t have you training every day!



Meet Your Coach

My name is Helen and I am The Cheesecake Runner

In case you’ve never heard of me **horrified gasp**, here’s why I’m uniquely and firmly qualified to help you with preparing to train for your first marathon.

I’m a nutrition coach and work with runners. I’m a keen baker and cook, and I've been running on and off for about 20 years.

I took a break from being fit and healthy for about 10 years, but kicked my butt back in the game in 2012 and I’ve not looked back. Since then I’ve run countless halves and 2018 I ran my 10th marathon.

I’ve run VLM (London) 3 times, having bagged charity places ... then begged, grovelled, baked cakes and pleaded with friends for cash to reach my fundraising target.

I’ve been injured training and had to pull out and defer races, but I’ve always come back fighting for more … and I've got more focused, fitter and faster as I’ve aged.

Now aged 51 I’m leaner, fitter and faster than ever, and last year I got myself a VLM Good For Age entry time … meaning I can now help you guys with fundraising and training next spring, rather than stressing over my own cash pledge targets.

In 2017 I set up the London Marathon Training & Support Facebook Group which now has close to 5,000 members, most of whom ran their first marathon this year.

In this group I worked with these first time marathoners helping them go from excited, yet apprehensive about running their first marathon and raising the thousands pledged for their charities, encouraging them to be awesome and achieve their own personal goals to realise their dreams.

I created Marathon Club Hub because you can only go so far with helping people in a Facebook Group.

I’ve seen runners struggling with their training, diet and nutrition, fundraising, motivation and nerves and not finding a solution, and also because I wanted people to know that there is a better way to train, raise money and prepare.

So in Marathon Get Ready Game Plan I’m bringing to you my top game and a lifetime of lessons learned as a coach and marathon runner.

🏆🎖🏃‍♀️ I want to see you succeed and realise your long held dreams. Let me help you on your journey to the finish-line 🏃‍♀️🎖🏆


The simple fact is this ...

Training for your first half involves more than just following a running plan,

bashing out increasingly long runs each weekend


So what else could you do?

You could find a free training plan from the Internet, there are plenty out there!

😣 But how do you know that the plan is right for you? 😣

😣 And you’ll have to spend hours sifting through information to find what you need to find out how to run the workouts right, or ignore the plan and just do your own thing! 😣

OR ... You could join your local running club and join their training group.
Lots of running clubs have groups training for spring races.

😣 But you’ll find most clubs focus on training their speedy sub 2 hour half runners, not newbies more worried about just getting around on the day! 😣

OR ... You could find a running coach to help you train. A running coach will be able to provide you with a bespoke plan and will work with you to made sure you stick with your plan.

😣 But it’ll cost you hundreds maybe thousands to get trained, money I guess you just don’t have. 😣

Joining Half Heros Training Club you are not only saving that money but also getting the confidence that you have everything you need to train and get prepared to run your race.

Don’t’ just take my word for it …

I have an Inbox that is full to the brim with real life success stories and Thank You notes.

And NO, I did not pay these people to say all these nice things about me or my coaching.

I wish I could share ALL of the stories but that would mean, this page would be full and I wouldn’t have room to tell you about Half Heros Training Club

I'll save you the madness and just share some of the messages and stories I've received.

"Love this lady. Do yourself the biggest favour of your life and listen to her.

She got me through this years marathon and I’m putting myself in it again next year and I have no doubt I will do it better thanks to Lady Cheesecake 🏃‍♂️"

Dennis, VLM 2018 First Time Marathon Runner

"Both before and after my first marathon Helen helped a huge amount. I went from “rabbit in the headlights”, I am not ready yet, to feeling calm and focussed.

I can wholeheartedly endorse Helen as a kind and supportive expert whose passion for helping others in these situations shines through.

Whether you have a long term goal or circumstances change and you jump in with both feet, she is your go to girl to get you over the line."

Alistair, Liverpool Rock n Roll 2018 First Time Marathoner

"I just wanted to let you know I ran my very first full marathon last Saturday. I am not a fast runner by any means, but my goal was to finish and feel good through the race and after, not feel like I could hardly make it to the end.

It was amazing! I had good nutrition and felt great!

I owe it all to you! I followed your fast track plan and nutrition advice. Thank you so much!!!!"

Tammy, Indianapolis Monumental Marathon 2018, First Time Marathoner


Any Questions?

Yes, I’m in! I'm going to be using Half Heros Training Club for my first half marathon. What happens next?

Whoop Whoop Whoop! I’m so excited! After you've completed your purchase, you’ll receive an email with your welcome, a link to the plan and next steps

Then it's up to to ... get going!

I want to run a half, but I’m not ‘a runner. Do you think I can? 

OMG, Yes Yes Yes! This is the right plan for you. Half Heros Training Club is a virtual running club with a training plan and much much more, to help new runners like you prepare for race day success.

I was thinking of following a free half marathon training program, how is this different?

This is totally different. In Half Heros Training Club I give you advice on all the other things you need to be doing, such as stretching, strength and conditioning, sorting out your food to fuel your fitness, managing your mind-set, rest and recovery.

FREE training plans just focus on running. They don't give you the information and support you need around other aspects of preparing for your first half.

I am really busy, how much time will training take?

I’m not going to beat about the bush here … training for a race takes hard work, commitment and energy. The training plan in Half Heros Training Club includes 3 runs a week, plus time for strength & conditioning and maybe some extra time to sort out eating the right food to help you achieve your fitness and running goals.

However, with Half Heros Training Club you will save time, because I will guide you with giving you only the critical information you need to prepare and train for your race, as well as giving you ‘get ahead tips’ so you don’t leave everything to the last minute!

Will I have to go on a diet?

No absolutely not! Half Heros Training Clubn will give you guidance on how to eat healthy for your training, but the food advice in the plan is not a meal plan or a diet. If you’re a few pounds over weight and looking to lose this sensible eating advice could be the help you need!

What if I am recovering from an injury?

If you have an injury I advise you have your condition assessed by a physiotherapist who specalises in running injuries. They will be able to advise on the best rehabilitation for your particular issue.

The fundraising, food and strength and condition parts of preparing for your marathon can be kicked off whilst you’re being treated for and returning from injury.

You should always follow medical and your physiotherapists advice regarding returning to running. You might need to re-set your goals for your marathon training.

I've already ran a half, is Half Heros Training Club right for me?

YES. If you are just running mileage, without any thought to training or preparing for your marathon, using Half Heros Training Club will guide you in training for your race, as well as all the other information, guidance and support you’ll get around other things you need to think of when training for your race.



Still on the fence about Half Heros Training Club?

Let me break this all down for you ...

What I am offering here can and will get you confident you know what do be doing to train for your half marathon next spring.

If you don’t know WHY you should train a certain way and HOW you should be running … whatever the plan says you’ll do your own thing.

Admit it … that’s true … That’s exactly what you’ll do!

Doing your own thing, not following a plan, not listening to advice and thinking you know best you’re likely to over-train, get tired, fed up and frustrated you’re injured.

And I know because this is exactly what I have seen happening …over and over again … with thousands of runners training for their first half.

Half Heros Training Club gives you a plan that’s especially created for new and inexperienced runners with busy lives … so doesn’t expect you to be training every day!

When you join Half Heros Training Club you get:

🥇 A 8 week half marathon training plan, plus full explanation of HOW to run each running ‘workout’ and why it’s important for your running strength

🥇 Strength & conditioning tips and exercises to support your training and ensure you’re running strong with good form
🥇 Food for fitness advice to give you energy for exercise and fast recovery from you runs

All in all, it’s a half marathon training plan that will take you from feeling apprehensive about your running, not sure how you’re going to find the time to train and work it all out, to being confident you know what you need to do to get trained, ready and prepared for race day.



It’s up to you …

You can try to figure all this out your own, and whine, complain and grumble about the sheer frustration of trying to piece together a million things to get your training right.

OR you can choose to say YES to Half Heros Training Club (and save yourself the mind-blowing effort of trial and error) to get everything you need to train to run the race of your dreams, your half marathon next spring.

See you on the inside!

Helen x