Eat Right for Running

My kick-ass, action and accountability, food for fitness system that’ll challenge your excuses for change

Start NOW for £49 / $69


Don't spend another penny on a detox diet, 'cut the carbs' cookbook or run faster programme until you've read every word on this page

This could save you years of hunger, headaches and heartache and a bucket load of cash



I'm going to show you how your can go

From feeling frazzled, frustrated and a failure at running

To being energised, focused, confident and strong

in as little as 4 weeks

Using the exact system

I have used to lose weight and get fit, fast and strong

✖ Without going on a crash diet

✖ Without drinking green smoothie protein shakes

✖ Without doing body bursting high intensity HIIT

If you’ve got 5 minutes a day to focus on the food you eat

I can help you to tune up your diet and change

So you have the energy to run faster and stronger for longer

Without giving up chocolate, chardonnay and cake!


The truth is, nothing changes if nothing changes

if you want to lose weight and smash your running goals

then you need to do something DIFFERENT to what you’ve been doing


Introducing: Eat Right for Running

Eat Right For Running can (and WILL)

Help you to finesse your foods

To tune up your taste buds for training

So you can rapidly ramp up your running results

Without giving up gin, pausing on Prosecco or quitting cake!

So you can finally run faster and stronger for longer

In as little as 2 weeks

Even if no time to train more, you claim you can't cook and you’ve ditched dozens of dreadful diets

Eat Right For Running gives you my top tips, tricks and treats for training, including:

👍 Guidance on the right foods for running and recovery

👍 Suggestions on how to eat right when real life get’s in the way

👍 My Challenge YOURSELF to Change Challenge … the only way to get real, rapid and lasting results

Plus my Healthy Snacking Guide bonus, with surprise good for you energising recipe treats

From following my Eat Right for Running formula you will

👊 Have more energy for exercise

👊 Recover more rapidly from running


👊 Know why you should challenge yourself AND change

So you can …

🏃‍♀️ Run and train stronger and faster for longer


🏃‍♀️ Realise your dream race results!

Want to become a part of this crazy roller coaster ride?

Run and enrol right now because spots are limited and I don’t make exceptions!


Get started now!


EAT RIGHT FOR RUNNING is not for you if ...

You're one of the 'just give me the answer now' types.

Eat Right for Running isn’t for you if you just want a plan on a plate. You need to apply what you’ve learned to fit to yourself, your lifestyle and your goals.

You're a processed food junky

You won't eat veg and can't survive on a diet devoid of additives and E numbers. I don't believe in denying yourself the occasional Dominos, Dairy Milk or Dunkin' Donut ‘treat’, but to get the best from Eat Right for Running you need to eat fresh 'real' food most of the time.

You're a celebrity diet fanatic who hangs off the word of the latest 'crop-top-clad and cooking' 20-something hipster promoting fanatical, expensive, quick fix, elimination diets. Eat Right for Running will get you eating an overall balanced healthy diet rather than this years 'cut this out' and 'eat this super-food' diet trend.

You're a running and nutrition ‘elite' or a food 'obsessive'

Eat Right for Running is aimed at 'normal people', with real lives, real families and real stresses and demands on their time, energy and focus. If that's you then I want to make sure you have a healthy nutritious diet that will help you achieve your awesome fitness goals!

✔ If you are determined to FINALLY get focused, firmer, fitter and faster

And you want to FINALLY lose weight and get fit and lean

Then you are in the right place at JUST the right time

Let me take you back to how I started

I was a lazy kid. My brother called me Porky and I was very good at getting out of "games" at school.

But when I went to my first exercise class I was hooked. I started to use weights and run on a treadmill. One day I plucked up courage to enter a 10k then a Half Marathon. I was a runner!

Then Work Took Over!

And when I work, I work serious, long and hard. I was a nomad, working a away from home for long periods of time, eating out and drinking to fuel my life on the road.

Fast forward a few years, to when I finally committed to a new lifestyle

By 2012 I was working all hours of the day, travelling and working away from home. Cheese and wine were my crutches, to get through my workweek and through and out the other side of a bad relationship.

Porky was back … And this time she was super sized!

Something had to be done 🤔

I had to get a grip. Health, fitness and my diet became my priorities.

I turned my life around, adopted a healthy diet and started exercising seriously again

Gradually my fitness improved

Excess weight dropped off ... all without weighing foods, counting calories or attending weight-loss meetings

Since then, and turning 50, I’ve PB-ed with a few sub 4 hour Marathons, as well as at Half, 10k and 5k, I’m stronger, fitter and faster than ever.

If Porky can do this so can you!


So if adopting a sensible balanced healthy diet is so great, why isn’t EVERYONE doing it?

Funny that! But the reason is because …

Most people won’t listen to advice, don’t have the motivation to change and the will power to see it through

Once you start using the system in EAT RIGHT FOR RUNNING it’ll completely transform your running (and life!)

You’ll have bags more energy, feel less frazzled, have more time on your hands and run and recover quicker


Eat Right For Running is THE ONLY system that …

🏆 Explains how you can have the energy to train and run strong

🏆 Gives you specific food recommendations to improve YOUR running fitness

🏆 Recommends a balanced diet is best, and doesn’t peddle you the latest fitness foodie fad

🏆 Challenges you to change to improve your food for running fitness

Don't believe me? Listen to these stories of people who have used these principles to improve their running fitness


I have a busy job and exercise most days, often getting home very late. Before I started working with Helen I had a tendency to snack on whatever was in the fridge when I got in. I now understand the importance of a balanced diet for my training. I’ve been ordering a weekly veg and meat box and so we worked together planning healthy meals according to what’s been ordered. Over 8 weeks I’ve lost 5kg, which helped me knock 30 minutes off my half marathon PB. I’m determined to keep going, now I know what I should be eating and how to plan and prepare meals around my busy life.

Sarah, Reading

Lisa was struggling training for Virgin London Marathon with her yo-yo dieting low carbs approach to food. A busy mum with small children, she was too tired to train and grabbed a few rice cakes to eat for dinner on her way out to the track.

“I want to thank you for the advice and support you’ve given me around nutrition for my marathon training. Over the past 2 weeks I've lost 3lb in weight (so that's motivating) but more importantly I'm not feeling any where near as hungry. Loving eating carbs again, after years of thinking they were the enemy. Your advice has made me more aware of what I'm eating and why and also demonstrated to me that I need to plan what I’m eating better!”

Lisa, Oxford


Get started now!


So What's Included?

Lifetime Access to ALL MODULES


Optional Support to KEEP YOU ON TRACK

Let’s take a look at what you'll cover:

Lay the Foundation

The Principles of Good Nutrition

Learn what makes up a balanced healthy diet and practice how you can apply that to yourself for your unique lifestyle. Learn why each macronutrient (carbohydrate, fat and protein) and micronutrients are important for good health and wellbeing and tips for ensuring you're eating well for life.

When Enough is Enough

And the ability to say no!

Learn about your food and energy needs. Understand about portion sizes, plates and potential pitfalls.

Treacherous Treats and Temptations

Strategies for dealing with real life!

Understand the hidden dangers and pitfalls in snacking and rewarding yourself with treats. Learn tips, techniques, options and alternatives that fit with your lifestyle.

Align to Your Training

Understanding and Applying Nutrition to Your Running

I’ll explain the energy pathways used for your running, and the food that will fuel you. You’ll learn what to eat, when and why, and test it out for real!

Joining EAT RIGHT FOR RUNNING will not only give you access to all this information, with video, transcript notes, recipes, challenges and cheat-sheets, you’ll also get …

Lifetime access and free updates!

I regularly check the course to see if there’s anything I can add or improve. You will always have access to the most up to date nutrition, diet and training advice.

Eat Right for Running is

THE ONLY fresh start food foundation

that’ll tune up your taste buds for training,

so you can rapidly ramp up your running results

🤔 Know any other nutrition coaching programme that makes food recommendations specifically to improve your running fitness?

🤔 Know any other fitness coaching programme that says a balanced diet is best, and doesn’t peddle you the latest fitness foodie fad?

🤔 Know any other programme for runners that gives you actionable food strategies for success for when real life gets in the way?


🙈 You could follow Mr Bish Bash Bosh shouty celebrity’s diet and fill up on eggs, protein pancakes and shakes

🙈 OR … You could follow a green smoothie protein shake, eliminate carbs diet

🙈 OR You could ask your personal trainer for help

But why would you risk it?

😱 A high protein diet might aid muscle repair and recovery, but protein does nothing to provide you with vital energy to power your runs

😱 Crash diets mess with your metabolism and are not a long term solution for weight-loss or managing your health and get up and go

😱 Your personal trainer will make you work hard, but wont have expertise in food for running fitness

With Eat Right for Running you are

saving time, effort and money

and getting the ironclad assurance that following

Eat Right For Running you'll get

focused, firmer, fitter and faster

from making a few key changes to your diet


You’ve got two choices here…

You could keep trying to figure all of this out on your own (which will take ages and drive you nuts … trust me I’ve been there!)

Or …

You could steal my strategies and get massive results in a matter of weeks

Think about where you want to be ONE month from now

Do you have a proven plan to get there?

What will you choose?

Frequently Asked Questions

I have a chronic medical condition, can you help?
I can't diagnose and advise if you have a chronic medical condition.
I've given up sugar and I'm on a low carbohydrate diet. Will this work for me?
I don't recommend elimination diets. I believe balanced nutrition is the best approach towards a healthy lifestyle. I don't recommend eliminating any food groups. If you have an intolerance or allergy then it's your responsibility to get that expertly diagnosed by a doctor and work with a nutritionist if you require expert dietary assistance.
Does this programme include meal plans for me to follow.
No. Eat Right for Running doesn't include a meal plan. The only way to deliver lasting change if for your to personally invest in the process. So through Eat Right for Running you will work to create Meal Plans that work for you, your family, lifestyle and goals.
Couldn't I just find this information for free online?
You can find just about anything online these days, but does that mean the information you find, especially around food and nutrition, is scientifically proven. One of the reasons I created Eat Right for Running is because there is so much information to wade through on the internet, in magazines and in books. There’s also a lot of quick fix diet and training misinformation online. How do you know what you read is scientifically proven and works for someone just like you? I’ve done the heavy-lifting reading and research for you to extract the critical information for Eat right for Running. I’ve also used each and every piece of advice I give in my own diet, meal plans and training strategies. Eat Right for Running will always be updated with the latest nutrition and training information, so you never have to worry about being fed information that doesn’t work.
What if I am unhappy with the course?
I would never want you to be unhappy! If you are unsatisfied with your purchase, contact me in the first 30 days and I will give you a full refund.
When does the course start and finish?
The course starts now and never ends! It is completely self paced, so you decide when you start and when you finish. You can use the course materials to support your weight loss and improve your running performance now and in the future.
Will this really make me a better runner?
I can’t guarantee you’ll improve your marathon or half marathon by a specific time or percentage. But adopting the principles presented in Eat Right for Running of balanced healthy eating and tailoring your diet around your training you will be able to train harder for longer, with the potential for improving your performance. Elite athletes now scan and scrutinise the latest nutrition related scientific research looking for a finite performance improvement. There is no reason why some of the principles adopted by elites can’t be replicated by us amateurs and novices.
Eat Right for Running would be a big investment for me. Is it really worth the price?
Yes.. You have to invest in yourself to make change and see results. Eat Right for Running is an investment in a healthier you. I am confident this programme will get your the results you're looking for. Imagine how much time and money you could be wasting by NOT enrolling in Eat Right for Running.
What format is Eat Right for Running content delivered in?
The materials are shared as video content, transcripts, and cheat-sheets. So, whether you prefer to read, write, watch, or listen to the content, you'll be covered.
You’re not an expert, why should I buy this rather than a similar one from an (ex) elite athlete?
That’s right, I’m not an elite runner and I’ve never been. I’m just an ordinary person, just like you, with a passion for running, food (baking!) and helping people succeed with achieving their goals. I’ve been in your shoes, I know your life and the pressures you face every day. And Eat Right for Running is tried and tested for people like us. If you’d rather learn from an ex athlete, who doesn't know what it's like to start from scratch when you feel your life is out of control, go ahead!
How much ‘science’ is in Eat Right for Running? Lots of other programmes it’s like class all over again!
Not a lot! I’ve included only scientific terms and principles that are important for your to know to get results. If you’re after complexity and detail on running and nutrition related physiology, anatomy, biology or biochemistry this isn’t the course for you. It’s not an ‘ology’!

It’s your time to succeed!

If you want to LOSE WEIGHT, IMPROVE YOUR FITNESS and ENJOY THE JOURNEY then EAT RIGHT FOR RUNNING is the programme for you and you need to enrol NOW to make it happen!

Get started now!


Your Instructor

Helen Phillips
Helen Phillips

My name is Helen and I am

The Cheesecake Runner

In case you’ve never heard of me **horrified gasp**, here’s why I’m uniquely & firmly qualified to tell you everything you had ever wanted to know about how to get your life back under control.

I have a DPhil in Chemistry from University of Oxford, so you can call me Doctor Cheesecake if you like.

I have helped hundreds of women go from struggling with motivation to confident and achieving their dreams.

I started this business because I was sick & tired of people struggling with their fitness from having bad nutrition and not finding a solution, and also because I wanted people to know that there is another way ... their solution, their salvation and their chance to forever say adios to eating unhealthy and feeling frustrated about their fitness forever and ever amen.

I also wanted to work for myself and make money because there’s still food and bills and life.

So how did I became a running nutrition expert?

OK, so I’m not really a pen and clipboard, labcoat and Bunsen burner, bespectacled research scientist type expert (anylonger, but I used to be) but the hundreds of women with flagging motivation I have helped go

from struggling with their diet and motivation to confidently achieving their dreams

that actually I think I am.

I think it’s a nice side effect of helping so many people overcome their struggles after they have been floundering around & getting desperate for so many years.

Before I dedicated myself to helping people say adios to unhealthy eating and mediocre success, I was an overworked globe trotting business consultant and it took a lot of inspiration, faith & a truck-load of guts to quit that lifestyle and get to where I am today.

So, the reason I am CALLED an expert is because one fine day, I decided I was going to really figure this whole nutrition coach thing out.

For once, I wanted a solution ... not a possible solution but a sure-shot, carved-in-stone, get the T-shirt, the medal AND THE BANANA solution.

And so I did. I gave it my all (time, money, effort) and I am incredibly proud of the results I have managed to get for myself and my people.

Get started now!